CertainTeed’s Extreme Makeover: Website Personalization Edition
Learn how a website makeover led to a decline in the homepage bounce rate of returning visitors
While there isn’t an ecommerce component to CertainTeed’s website, the company has still been able to boost sales through website personalization. In this case study, learn how CertainTeed.com stays competitive and directs customers to the information they’re looking for in as few clicks as possible.
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