Case Study

CertainTeed’s Extreme Makeover: Website Personalization Edition

Learn how a website makeover led to a decline in the homepage bounce rate of returning visitors

While there isn’t an ecommerce component to CertainTeed’s website, the company has still been able to boost sales through website personalization. In this case study, learn how stays competitive and directs customers to the information they’re looking for in as few clicks as possible.

Learn how CertainTeed:
  • Uses frequently updated creative to deliver different versions of a home page.
  • Gets massive amounts of content in front of distinct customer segments.
  • And much more!
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