National Geographic Goes Wild For Testing and Targeting
National Geographic wanted to increase conversion rates for subscriptions and membership registration, while also boost website engagement.
Find out how by doing A/B tests and geo-targeting specific offers to their website visitors, the Society saw a huge spike in conversion rates within just a few days of rolling out campaigns, and realized high-impact performance based on small changes.
Download this case study to reveal National Geographic’s specific challenges, solutions, and performance results around personalizing their website experience.
Topics: Testing, Targeting, Conversion Rate Optimization Industry: Publishing
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