Customer Story

Freshpair: A New Culture of Website Testing

The ability to run more tests changed the internal culture of Freshpair

Testing isn't just about improving the customer experience or driving revenue. The ability to run multiple tests quickly and easily can also change the culture of an entire organization. This customer story reveals exactly how that happened at Freshpair, an online intimates retailer that saw a huge shift in its internal culture once it could test and measure the impact of different website features and functionalities.

You’ll Learn:
  • How Freshpair is monitoring and responding to customer trends in real-time after going from running three website tests per month to 158 website tests per month.
  • The new ways the company approaches testing to deliver the most relevant website experience possible for visitors.
  • How each member of Freshpair's marketing team is taking ownership of key performance indicators.
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