90% of buying sessions that start on desktops, convert on desktops
But when the buying session starts on mobile, only 64% of those sessions convert. That means your customers are using another device to complete their purchase more than 30% of the time.
Download your copy of the Monetate Ecommerce Quarterly for Q1 2016 now for more actionable insights and analysis. We took an in-depth look at the cross-channel buyer’s journey, and what we found is anything but typical.
Here’s what you'll learn:
Is desktop dead? (The answer may surprise you)
- Where do buyers begin and end their journey and how important is one channel vs. the other?
- How does desktop compare to mobile when it comes to average order value (AOV) and pages per session?
Multichannel is here
- Learn how a premium fashion brand uses cross-channel experiences to increase AOV and conversion rates.