ecommerce quarterly 2 2016 logo

Returning shoppers drove record-setting growth in Q2. We find out why.

Despite recent downward trends from the retail industry as a whole, Q2 2016 was a great quarter for US retail ecommerce.

The primary driver of that incredible growth was returning visitors, which contributed 20.5% of that top-line revenue growth. Meanwhile, sales from new visitors was down 4.9% YOY.


In this edition of the Monetate Ecommerce Quarterly, we examine the strategies and tactics driving ecommerce growth. Plus, we’ll show you how two companies used personalization to best serve new and returning visitors.

Here’s what you'll learn:

Returning visitors are your new best friend

  • Revenue from returning visitors grew 20.5% YOY and sales transactions grew 17.8%.
  • New customer performance declined: new-customer sales transactions dropped 4.9%
  • Overall traffic to ecommerce properties increased 34.7% YOY

​Turn the challenge into an opportunity with personalization

  • With personalization, you can optimize content for new and returning visitors
  • Harley-Davidson created a campaign for new visitors that boosted conversion rate by 23%
  • A major gift retailer personalized their homepage for repeat visitors and got a 10% lift in conversion rate
Here’s what you’ll learn:

  • How L’Oréal Paris provides trades utility for customer data
  • The four types of data capture and how you can leverage each one
  • Unexpected ways brands use product recommendations
  • How Staples uses browsing history to test real-time, micro-targeted offers

How L’Oréal Paris provides trades utility for customer data

The four types of data capture and how you can leverage each one

Unexpected ways brands use product recommendations

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

Featured Speakers

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Featured Speakers

To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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