When it comes to personalization, the more you know about the customers, the better
But sometimes pulling together data from all your sources can seem overwhelming. And knowing what to do with it next is daunting.
Join IBM's Dan Griffin, Director of Strategic Alliances, and Monetate's Adam Litle, Vice President of Personalization, as they share real customer case studies that showcase how to get through these roadblocks and the outstanding results that can come from it.
In this pre-recorded session, you'll learn:
- Lessons learned from real-world data-driven personalization campaigns
- Amazing success stories from popular ecommerce brands
- The must-have types of data you need for success
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