2017 Personalization
Development Study

A research study to understand what it takes to turn personalization goals into measurable ROI

Marketers acknowledge that personalizing communications is a worthy goal. Personalization increases loyalty, drives higher conversions, and ultimately increases revenue.  It is understandable that the path to personalization for some companies is challenging and as a result, marketers have created segmentation strategies rather than building a truly personalized experience.


Monetate kicked off a research study to understand what it takes to turn personalization goals into measurable ROI. This study details results of over 130 senior marketers who had shared their challenges and success with us. Companies that were studied include those who reported to have exceeded revenue expectations over the last 12 months against those that met or missed their revenue goals.

Key takeaways from the report:

  • Documenting a personalization strategy impacts your ROI. 79% of those that exceeded revenue goals have a documented personalization strategy.
  • Dedicated investment into personalization is a must. Those that exceed revenue goals have a dedicated budget for personalization 83% of the time.
  • Personalization efforts increase profitability. 95% of those that get 3x ROI from their personalization efforts increased profitability last year.
Claim your FREE copy of the report now.
Here’s what you’ll learn:

  • How L’Oréal Paris provides trades utility for customer data
  • The four types of data capture and how you can leverage each one
  • Unexpected ways brands use product recommendations
  • How Staples uses browsing history to test real-time, micro-targeted offers

How L’Oréal Paris provides trades utility for customer data

The four types of data capture and how you can leverage each one

Unexpected ways brands use product recommendations

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

Featured Speakers

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Featured Speakers

To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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