Extinction Risk: Homogenous Design
Can Sink Your Business

Most website design is homogenous. Marketers usually offer one creative treatment to a defined audience: though it may aim to appeal to lots of different people there is still a single output for everyone.

Staying with homogenous design carries real risk: the consequence of continuing to strive for the best average experience, instead of a truly personalized output, is that you expose your business to extinction risk, whether you design for entire audiences, or against segments.

In this whitepaper, we cover:

  • How to identify homogenous design and why you should avoid it
  • Why and how to embrace:
    • Design Diversity
    • Audience Diversity
    • Business Diversity

and how by designing experiences with this in mind, you can protect and de-risk your business.


Get your copy of the whitepaper by filling out the form. 

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

Featured Speakers

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Featured Speakers

To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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