2019 Personalization Development Study

Personalization is often referred to as a “journey.” While many brands are currently making strides towards envisioning and implementing a strategy, the industry as a whole is undergoing a parallel journey: Adoption is constantly growing, and usage is becoming more sophisticated by the year.


In December, 2018, Monetate partnered with WBR Research to survey over 600 senior marketers in the retail, travel & hospitality, and insurance sectors in order to chart the growth and development of personalization. We’ve analyzed the responses to learn how brands are using technology solutions to deepen customer relationships, and where those efforts fit into their overall business goals. The resulting study is a distillation of the advancements that companies are making—and the areas where they fall short—that brands can use to gauge their progress and plan their future investments.


In the report, you will learn:

  • How a focus on customer lifetime value and loyalty are driving ROI for the most successful brands
  • The challenge most often cited as a top obstacle to 1-to-1 personalization
  • How organizational structures to support personalization have changed since 2018
  • The budgeting strategies that are are correlated with successful personalization efforts
  • and much more...


We invite you to read the full report to learn more about how businesses today are personalizing experiences to get more value out of every customer connection.

Here’s what you’ll learn:

  • How L’Oréal Paris provides trades utility for customer data
  • The four types of data capture and how you can leverage each one
  • Unexpected ways brands use product recommendations
  • How Staples uses browsing history to test real-time, micro-targeted offers

How L’Oréal Paris provides trades utility for customer data

The four types of data capture and how you can leverage each one

Unexpected ways brands use product recommendations

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Featured Speakers

To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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