Personalization is often referred to as a “journey.” While many brands are currently making strides towards envisioning and implementing a strategy, the industry as a whole is undergoing a parallel journey: Adoption is constantly growing, and usage is becoming more sophisticated by the year.
In December, 2018, Monetate partnered with WBR Research to survey over 600 senior marketers in the retail, travel & hospitality, and insurance sectors in order to chart the growth and development of personalization. We’ve analyzed the responses to learn how brands are using technology solutions to deepen customer relationships, and where those efforts fit into their overall business goals. The resulting study is a distillation of the advancements that companies are making—and the areas where they fall short—that brands can use to gauge their progress and plan their future investments.
In the report, you will learn:
- How a focus on customer lifetime value and loyalty are driving ROI for the most successful brands
- The challenge most often cited as a top obstacle to 1-to-1 personalization
- How organizational structures to support personalization have changed since 2018
- The budgeting strategies that are are correlated with successful personalization efforts
- and much more...
We invite you to read the full report to learn more about how businesses today are personalizing experiences to get more value out of every customer connection.