Case Study

National Geographic Goes Wild For Testing and Targeting  

National Geographic wanted to increase conversion rates for subscriptions and membership registration, while also boost website engagement.

Find out how by doing A/B tests and geo-targeting specific offers to their website visitors, the Society saw a huge spike in conversion rates within just a few days of rolling out campaigns, and realized high-impact performance based on small changes.

Download this case study to reveal National Geographic’s specific challenges, solutions, and performance results around personalizing their website experience.

Topics: Testing, Targeting, Conversion Rate Optimization

Industry: Publishing

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