Customer Story

A Customer-Centric Approach to Digital Marketing

How Destination XL tailors its website to fit each customer's needs.

When it comes to website testing and optimization, knowing your customer is only half of the battle. The other half: Delivering what customers want to create a seamless, relevant online experience that turns visitors into loyal brand advocates. Find out how Destination XL (formerly Casual Male) uses data to know its customers and respond to their needs, driving customer engagement and revenue. This customer story will tell you how Destination XL:

  • leverages geotargeting to ensure U.S. and international visitors receive the experiences that are right for them
  • uses a simple lightbox to ensure all visitors know about an innovative website feature that’s driving customer satisfaction and increasing key metrics
  • focuses on data to discover exactly what customers want and deliver it

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