Ecommerce Quarterly Report EQ3 2017 from Monetate

Monetate Ecommerce Quarterly Report for Q3 2017

The path to a purchase is rarely straightforward. Marketers, to their credit, recognize that. And they have a good handle on where their websites serve as blockers. But being too focused on website performance can actually lead marketers to fall short on another part of the purchase equation: the customer.

Conventional wisdom has been that, when a shopper fails to complete a purchase, the biggest indicator of whether retailers can win back that shopper is how long ago the shopper visited the site. Our previous research backs this up: recency is a key factor in re-igniting purchase intent

But it’s not so simple.

Inside this EQ, we analyzed more than 37 million return purchases to help marketers understand where they have customer re-engagement problems, with which type of customers they have those problems, and where they should focus
their efforts to improve customer experiences

Find out more by downloading your copy of the Monetate EQ3 2017 today.

Here’s what you’ll learn:

  • How L’Oréal Paris provides trades utility for customer data
  • The four types of data capture and how you can leverage each one
  • Unexpected ways brands use product recommendations
  • How Staples uses browsing history to test real-time, micro-targeted offers

How L’Oréal Paris provides trades utility for customer data

The four types of data capture and how you can leverage each one

Unexpected ways brands use product recommendations

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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