Monetate Ecommerce Quarterly Report for Q3 2017
The path to a purchase is rarely straightforward. Marketers, to their credit, recognize that. And they have a good handle on where their websites serve as blockers. But being too focused on website performance can actually lead marketers to fall short on another part of the purchase equation: the customer.
Conventional wisdom has been that, when a shopper fails to complete a purchase, the biggest indicator of whether retailers can win back that shopper is how long ago the shopper visited the site. Our previous research backs this up: recency is a key factor in re-igniting purchase intent
But it’s not so simple.
Inside this EQ, we analyzed more than 37 million return purchases to help marketers understand where they have customer re-engagement problems, with which type of customers they have those problems, and where they should focus
their efforts to improve customer experiences
Find out more by downloading your copy of the Monetate EQ3 2017 today.