Ecommerce Quarterly Report EQ1 2018 from Monetate

Product description pages are usually thought of as a last-stop before purchase in the customer journey. They are designed to list the product details, images, reviews, and other information that customers need in order to decide whether or not to buy. But did you know that nearly a quarter of all customer journeys actually begin on the product description pages (PDP)?

In this EQ report, we break down the data to show how PDPs perform when they serve as landing pages rather than lower-funnel pages. And marketers should take note: there is cause for concern.

Based on data from nearly 2 billion shopping sessions that occurred in the first quarter of 2018, the report presents a comprehensive analysis of how PDPs are failing to engage landing customers, how it’s impacting the bottom line, and what marketers can do to correct course.

Find out more by downloading your copy of the Monetate EQ1 2018 today.

Best regards,

Your Monetate Team

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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