Ecommerce Quarterly Report EQ2 2017 from Monetate

Monetate Ecommerce Quarterly Report for Q2 2017

Loyalty. Consumers say they find loyalty programs worth the time and effort, but more than half of all loyalty memberships in the United States go unused. It’s a stat that highlights the reality facing retailers today: there’s a significant difference between a customer who belongs to a loyalty program and a customer who is truly loyal to a brand or retailer.

Loyalty program members may abandon that membership program altogether and never shop with a retailer again, but the lifetime value of a loyal customer—someone who repeatedly makes purchases with the same retailer—grows purchase after purchase.

So, for this EQ, we ignored loyalty memberships and looked at truly loyal customers: those shoppers who make repeat purchases. We explored what they look like, how they behave, and how their journey to repeat-customer status starts.

We studied more than 140 million purchases over the last year and found quite a few compelling insights buried in the data, including:

  • how many days, on average, customers take between purchases
  • how key metrics like average order value and revenue per session change as loyalty increases, and
  • how device use changes as purchases become more frequent

..and many more findings that will change your strategy for building strong relationships with your best customers.

Find out more by downloading your copy of the Monetate EQ2 2017 today.

Here’s what you’ll learn:

  • How L’Oréal Paris provides trades utility for customer data
  • The four types of data capture and how you can leverage each one
  • Unexpected ways brands use product recommendations
  • How Staples uses browsing history to test real-time, micro-targeted offers

How L’Oréal Paris provides trades utility for customer data

The four types of data capture and how you can leverage each one

Unexpected ways brands use product recommendations

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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