The Forrester Wave™: Experience Optimization Platforms, Q2 2018

The Eight Providers That Matter Most and How They Stack Up


When it comes to getting personalization right, it is important to choose the right experience optimization platform (EOP) partner. To assist in your evaluation, Forrester has researched and identified these platforms, and using a 24-criteria evaluation method, identified the eight most significant EOPs.

In this report, you will learn:

  • How each of the eight significant platforms ranked overall in current offering, strategy, and market presence
  • Forrester’s take on the evolution of the EOP evaluation
  • How testing, behavioral targeting, and recommendations are at the center of continuous optimization
  • How each vendor’s scores compare in:
    • Online testing, behavioral targeting, recommendations, and platform experience
    • Product vision, execution of road map, performance, supporting services, and partner ecosystem
    • Platform revenue, number of enterprise customers, and average deal size

Further, learn why Monetate was named a Strong Performer in the report, earning the highest possible scores in criteria such as “Supporting services” and “Partner ecosystem”!

Download your copy today.

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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