Monetate Ecommerce Quarterly Report for Q3 2018
A Conversation About Context
Marketers agree that relevance is the key to personalization. But the products and messages that are relevant for a given consumer right now may be substantially different from what would have resonated with them two weeks ago—or even ten minutes ago. Luckily, there are several types of data that can help fill in the gaps in real time. So how can brands leverage signals that the customer sends in order to better understand their context and drive more relevant experiences?
In the latest Ecommerce Quarterly report, EQ3 2018: A Conversation About Context, we analyzed more than 1.6 billion shopping sessions to identify experiences in which marketers used the Monetate Intelligent Personalization Engine™ to increase relevance with consumers.
In the report, you’ll gain insight into:
- Why a brand’s use of context is absolutely central to the engagement performance of their experiences.
- Engagement metrics that can help marketers understand whether they’re delivering an optimally relevant experience.
- Steps that that brands should take to work towards the collection and use of historical customer data.
...and many more findings that will help you to achieve the individualization of 1-to-1 experiences through dozens of potential variables that may influence consumers.
Download your copy now! And be sure to contact us today for more information on how to get started with our Monetate Intelligent Recommendations engine.