Back-to-School Shopping Study:

The When, Where and What Driving Consumer Decision Making

Back-to-school shopping season is also one of the most wonderful times of the year for retailers—representing a multi-billion dollar business opportunity. With planned spending for 2018 at near-peak historical levels, retailers are poised to profit—if they can stand out from the competition and meet consumers’ ever-growing set of expectations.

To help retailers be nimble and opportunistic, Monetate partnered with research firm Researchscape International in July to learn about consumers’ shopping plans for this back-to-school season—from where and when they plan to shop, to how different incentives and personalization approaches may impact their decision making.

This report highlights the key findings from the survey of more than 500 U.S. consumers on their back-to-school shopping habits to help retailers optimize their consumer engagement strategies in the weeks ahead and for years to come.

Claim your FREE copy of the report now.

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

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A Header Goes Here

Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.