Getting Personalisation Right:
10 Best Practices to Improve Conversion Through Individualization

Learn practical personalisation techniques to engage and convert more of your website visitors.

In this practical webinar, Dr Dave Chaffey of Smart Insights and Amaar Mohammadally of Monetate will explain the options for improving your use of personalisation through the customer journey including:
  • How to use KPIs to review your current and future use of personalisation 
  • The latest trends in personalisation capabilities for E-commerce
  • Moving from rules-based triggers to using Artificial Intelligence and Machine Learning to scale your personalisation 
  • Best practices to increase your website conversion rates and sales revenue 

The webinar will feature case studies from a range of sectors which showcase tactics to improve conversion for new and existing customers. Fill out the form to the right and get instant access.
Here’s what you’ll learn:

  • How L’Oréal Paris provides trades utility for customer data
  • The four types of data capture and how you can leverage each one
  • Unexpected ways brands use product recommendations
  • How Staples uses browsing history to test real-time, micro-targeted offers

How L’Oréal Paris provides trades utility for customer data

The four types of data capture and how you can leverage each one

Unexpected ways brands use product recommendations

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

Featured Speakers

Brendan Witcher

Principal Analyst,
Forrester

Jon Duch

Director of Product Marketing,
Monetate



Featured Speakers

To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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