When getting personal with your customers online, it's important to understand and learn from their digital moments of engagement to deliver the best most appropriate experiences. Getting this right demands the right technology partners and the right experience optimization platform (EOP). But it's not always easy to choose from the leading EOP offerings out there in the market today.
Please join us as Guest Speaker Forrester analyst James McCormick shares his insights.
In this session participants will:
- Discuss the trends and techniques in experience optimization practice and supporting platforms
- Get behind the scenes of the 2018 Experience Optimization Platform (EOP) WAVE report with author James McCormick
- Learn how to use the 2018 EOP WAVE to inform your personalization strategy & partner selection
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