Research shows that most brands are increasing their investment in personalization this year. That means it’s absolutely crucial to pinpoint the areas that will drive the most impact for your business, and make sure your organization is set up to get the most out of your personalization efforts.
We surveyed hundreds of brands to learn what works, what struggles to watch out for, and what the top performers do differently from their peers who miss revenue expectations.
In this session we’ll share everything we learned including:
- The biggest challenge in adopting a personalization strategy (hint: It’s changed significantly from a year ago)
- How brands organize for personalization success
- Where personalization is being applied
- A framework for benchmarking your organization against peers
Join us to learn how to prioritize your 2018 personalization investments!