Prioritize Your 2018
Personalization Investments

Research shows that most brands are increasing their investment in personalization this year. That means it’s absolutely crucial to pinpoint the areas that will drive the most impact for your business, and make sure your organization is set up to get the most out of your personalization efforts.

We surveyed hundreds of brands to learn what works, what struggles to watch out for, and what the top performers do differently from their peers who miss revenue expectations.

In this session we’ll share everything we learned including:
  • The biggest challenge in adopting a personalization strategy (hint: It’s changed significantly from a year ago)
  • How brands organize for personalization success
  • Where personalization is being applied
  • A framework for benchmarking your organization against peers

Join us to learn how to prioritize your 2018 personalization investments!

Here’s what you’ll learn:

  • How L’Oréal Paris provides trades utility for customer data
  • The four types of data capture and how you can leverage each one
  • Unexpected ways brands use product recommendations
  • How Staples uses browsing history to test real-time, micro-targeted offers

How L’Oréal Paris provides trades utility for customer data

The four types of data capture and how you can leverage each one

Unexpected ways brands use product recommendations

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

A Header Goes Here

Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

Featured Speakers

Chris Rand

Sr. Research Analyst,
WBR Insights

Featured Speakers

To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Plaid kickstarter

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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