9 questions you need to ask when evaluating personalization platforms

74% of customers are frustrated by websites that aren’t personalized to their interests

Did you know that?

Of course you did. That’s why you’re looking into personalization platforms.

But just as important as deciding to invest in personalization is picking the right personalization platform for you. And the best way to find out is to ask your prospective vendors a lot of questions.

To help you with that, we’ve pulled together 9 must-ask questions, and why they're so important.

Here's a sneak peek at our 9 questions:

  • Will your solution work with my existing tech stack?
  • Can I push decisions to other business systems (such as my POS)?
  • Can I use your solution to personalize across channels?
  • How does your solution help me mitigate risk?

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