Demystifying Personalization

Drive higher marketing ROI


Many approach personalization with a flawed segmentation framework, aspiring to creating a “segment of one.”

Imagine you are offering ice cream to a stadium of fans. In the flawed "segment of one" model you’d have to create a customized flavor of ice cream for each person. Yikes!

True 1-to-1 personalization is something different, and it is achievable. Get your copy of the Demystifying Personalization to find out more.


Here’s what you’ll learn:

  • How L’Oréal Paris provides trades utility for customer data
  • The four types of data capture and how you can leverage each one
  • Unexpected ways brands use product recommendations
  • How Staples uses browsing history to test real-time, micro-targeted offers

How L’Oréal Paris provides trades utility for customer data

The four types of data capture and how you can leverage each one

Unexpected ways brands use product recommendations

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

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Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

Featured Speakers

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Featured Speakers

To be the first to enter the cosmos, to engage, in an unprecedented duel with nature. Life itself.

Many say exploration is part of our destiny, but it’s actually our duty to future generations and beyond.

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Where ignorance lurks, so too do the frontiers of discovery and imagination.

The sky is the limit only for those who aren't afraid to fly! To go places and do things that have never been done before – that’s what living is all about.

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