Why Omnichannel Matters NOW

EMarketer recently reported that US “omnichannel” customers—those buying both in-store and online—make up only 7% of all customers, according to data obtained in November 2017 from Criteo. Yet these cross-channel customers are responsible for 27% of all retail sales.

So who are these “omnichannel” customers? Shoppers who interact with a brand across channels—whether it’s by using multiple devices as part of the journey to purchase, or shopping and purchasing both online and in-store—are measurably more valuable than their single-channel peers. But you can’t offer the experience that will win these customers over if you aren’t recognizing them and personalizing for them.

Download the whitepaper Why Omnichannel Matters NOW to learn why omnichannel customer experience will set businesses apart for this valuable group—if they can get it right.

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.

A Header Goes Here

Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.