Winning Approaches to Testing & Optimization

The previous most recent white paper from Monetate, The 3 Competencies of Personalization, described three main techniques that marketers must master to build a robust personalization strategy: Testing & Optimization, Segmentation & Targeting, and 1-to-1 Personalization (also referred to as individualization).

Now, Winning Approaches to Testing & Optimization gets into the details of Testing & Optimization, drawing on findings from a wide range of use cases from industry leaders and offering an analysis that you can apply directly in your organization.

The paper contains:

Real world examples of how businesses have used testing, with clearly demonstrated results
Five elements of the experience optimization methodology that leaders have adopted consistently
How to build a “culture of testing” at your organization
and more…

Whether you’re looking for an approachable personalization methodology to get you started, or you’re a seasoned expert learning how the elements of an advanced strategy intertwine, Winning Approaches to Testing & Optimization offers valuable insights that will drive business results for organizations at every level.

Download your free copy and dive deep into experience optimization today.

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We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

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A Header Goes Here

Header Two Content Title

We choose to go to the moon, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills.

Astronomy compels the soul to look upward, and leads us from this world to another.